Want to Promote Your New Blog & Increase Blog Traffic? First, Think Small
When you start your own blog, do not expect to make it big. At least not initially. While some book authors make a killing on their first novel, it is far less common in the blogging world. Most experts will tell you it takes six months to a year to build momentum and traffic to your blog. For many, it takes even longer, especially if you cannot sustain a schedule of 2-3 posts per week.
But, while it is tough to achieve widespread fame and popularity in the blogging world, it is very possible to build a following, establish your reputation, improve your search rankings, and draw qualified traffic and leads to your site. The trick is to focus. Narrow your goals. Start small and build from there.
Focus Your Topics
Choose a handful of highly relevant keywords that crystallize the topics you want to promote and be found for. Do some keyword research to make sure those terms aren’t too competitive, and to find wording that searchers are actually looking for. Build your content around those terms.
Be Unique
How to Increase Blog Traffic
Do not state the obvious or repeat what’s already been said elsewhere. Find your own voice, draw your own conclusions, look for unique insights. They do not need to be grand or profound – just a different twist on something of interest in your market (here’s a fun blog post on how to document your epiphanies, from Marnie Pehrson).
Identify A Narrow Audience
Blogging strategy: Big fish, small pond
When you first launch your blog, tell everyone you know and make as big a splash as possible – you never know who might come. But once you’ve gone public, define the target audience where you want to make your biggest impact, and tailor your promotional efforts to them. Aim first to be a big fish in a small pond; make good impressions and let the word spread.
Establish Yourself
Search Twitter, Facebook and LinkedIn to find out who’s talking about your topics. Talk with them, share relevant links (including, but not exclusively, your own blog posts), host discussions, answer questions, offer helpful hints. Give before you get. Find a Bookmarking site or an online forum that services your target audience, and make yourself known there by offering valuable comments. (MY Favorite is a wonderful small business site called BizSugar.COM). Read and comment on other blogs in your field. This helps you get known by other bloggers, who, if your posts are good, will link back to you. Contribute guest blog posts on related blogs and link back to yours. Or, publish interviews with other bloggers and they may return the favor. Add some video into your blogging mix, as it’ll appeal to people who are tired of reading.
Ask Your Followers to Spread the Word
If your content is good and interesting and unique, people will follow it. If you want to build your followers, ask people to subscribe, to share your posts, to retweet – and make it easy for them to do it.
Be Patient
Certainly, do not set unrealistic expectations for yourself. Learn as you go, redirect as needed, and be patient as your following takes its natural path. It may take you a while, so do not get on the blogging train unless you intend to hang in there for the long haul.
Remember to go through this properly, the challenge and the plans have a lot of different variants. Cindy Lavoie is a partner at Sound Web Solutions, an Internet Marketing agency in Seattle, WA. At Sound Web Solutions, we help small to midsize businesses increase traffic to their website, build online credibility for their brand, and turn their website visitors into prospects and sales. Cindy is a hands-on marketing expert with 25+ years experience driving marketing strategy and executing campaigns for technology-driven companies.SOUND Web Solutions: HTTP://WWW.SOUNDWEBSOLUTIONS.COMINTERNET Marketing Blog: HTTP://WWW.SOUNDWEBSOLUTIONS.COM/BLOG Article Source: http://EzineArticles.com/?expert=Cindy_Lavoie
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10 Responses to “Want to Promote Your New Blog & Increase Blog Traffic? First, Think Small”
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Not how to INCREASE traffic to my blog….HOW Do I get ANY traffic at all? Still zero hits!? I've done most of the standard stuff…PING-0-MATIC, Etc….BUT Still zero hits on What next???? HELP!!!! Could at least ONE person go see it so I can register one hit!!
How To Increase Blog Traffic part 1: Google Webmaster Tools Brad … Google Webmaster Tools have been around for a while now, but many bloggers don’t know how to utilize these tools to increase blog traffic. …
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20 5 steps to increase blog traffic onecoolsitebloggingtips. See 20 5 steps to increase blog traffic. She offers the most succinct definitions for organic and inorganic traffic I was able to …
All this advice is great, but there's one very basic step to take: Comment on other people's blogs! Leave insightful comments and include your blog URL (there's a field for it on most comment forms). Also, read Copyblogger for some most excellent tips on how to write compelling content. But until you get some attention (by striking up a conversation with other blogs) you're going to go nowhere.
How To Increase Traffic to Your Blog – WebReference.COM. One important topic for blog owners is how to increase traffic, which is easier than it seems, once you know how. In this article, we cover …
You need to get some links coming into your blog. Sometimes commenting on other peoples blog can bring you to their attention and they link back to entries on your blog. My advice is to do some serious link building to get traffic to your blog.
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How To Increase Blog Traffic, Subscribers, and Sales. The best way to increase blog traffic, subscribers, & sales is to add value, build your email list and follow up. Watch this video with …